Bookmaker BetPlay

Betplay is a leading Colombian sportsbook with both a significant online presence and a land-based operation. Betplay was founded by Corredor Empresarial.

This sportsbook presents an ample array of betting opportunities for punters, spanning sports, slot machines, and casino games. 

Since its establishment, BetPlay has grown to cover more than sixty betting markets, including ice hockey, basketball, baseball, soccer, tennis, and boxing.

The Colombian gambling authorities regulate Betplay. In September 2017, Betplay secured an agreement with the Colombian authorities subject to Concession Contract No. C1444. 

Registration

Opening an account on BetPlay is straightforward. You can visit the Betplay website. The website is first displayed in Spanish as a predominant fraction of BetPlay’s customer base are Colombians.

Nonetheless, you can also translate the language to English depending on the browser you access the website with. The chrome browser works well.

Now on the top right corner are two options. These are the “log in” and “check-in” buttons. Click on the check-in button to initiate the account opening procedure. 

Unlike other sportsbooks that would only request your name and email address, the BetPlay registration process is stricter.

You will also need to input your date of birth, identification card number, and the place and department of birth.

Website technology and usability

We liked the simplicity and neatness of BetPlay’s homepage. This was a huge relief as many bookmakers are guilty of stacking their website with multimedia and promotional banners, which significantly harm the user experience. 

Clutter-free, you can access important aspects of BetPlay’s website you desire. Each section is spacious enough, giving its content sufficient visibility. This was intelligently designed so that sizable areas of the website are not left blank.

Another feature worth commending is that BetPlay evenly distributed the announcements and linked images across the homepage instead of piling them excessively on the home page’s top half.

The website may not win the award for the most innovative design, but its efficiency is top class, giving punters a simplified and functional betting experience.

How about the integrity of your sensitive information? BetPlay impresses with a firewall technology that fairly excels at protecting their servers from malicious actors.

That said, it would be more excellent if BetPlay looked into girding their website with military-grade encryption. 

Today, most bookmakers are deploying SSL encryption for their websites to keep their operations and customer data impervious to cybercriminals.

Line and odds

As said, BetPlay has a wide variety of betting markets. Ultimately, BetPlay’s betting margin is 6.8% which is attractive. Let us dive deeper.

BetPlay’s betting margin is about 9.4% for soccer, while their betting margin for tennis comes around 4.0%. For basketball, the betting margin is 4.4%, while ice hockey is 9.7%. 

Understandably, there could be variation as you move across leagues and sports.

Mobile betting

You can yet enjoy the premium betting experience BetPlay’s website provides on your mobile phone. If you are an app enthusiast, BetPlay has also got you covered. 

BetPlay provides apps compatible with both Android and iOS interfaces. We must commend the user-friendliness and intuitiveness of the app design. 

However, while the iOS version of the app is available on App Store, the Android version is not obtainable on Play Store. You can only download the BetPlay android client as an APK directly from BetPlay’s website. 

The process all begins with visiting the BetPlay website. Navigating through the homepage, you will see the “Download the Betplay App” button at the top right-hand corner. 

Clicking on it would trigger a warning pop-up, as is customary for downloading APK files into an Android device outside of the Play Store.

There is nothing to worry about, provided you are downloading the APK file from the Betplay website, the app is entirely free of viruses.

After downloading the APK, you can install the BetPlay app on their android device, and it would fluidly work just like any other app.

Just a few more caveats here. The BetPlay android app is not installable on Android operating systems lesser than the Android 4.0 version. 

Also, if you are struggling to install the APK, check your mobile device’s settings if you have allowed your device to install apps from “Unknown Sources.”

Support

Compared to other South American bookmakers, we can nominate BetPlay’s customer support department among the best we have tried out. 

Their live chat functionality is open for you all round the clock. Despite BetPlay’s customer base being Spanish-speaking bettors, BetPlay impresses customer support agents with an admirable grasp of English.

Aside from the live chat feature, you can access BetPlay’s customer support via email and a direct phone call. The emails have a commendable response time, with the agents painstakingly dishing solutions to your queries.